Individual skill
plg-fundamentals
Help users master the transition from sales-led to product-led growth by leveraging the product itself as the primary vehicle for customer education and revenue generation.
skills/plg-fundamentals/SKILL.md
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# PLG Fundamentals
Transform your product into the primary engine for distribution, activation, and expansion.
Help the user with plg fundamentals using insights from 9 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Assess Viability** - Determine if your product and target market are suited for a self-serve motion based on complexity and volume.
2. **Audit Infrastructure** - Evaluate the data and experimentation tools needed to track and influence user behavior without manual intervention.
3. **Map the Journey** - Identify where manual sales or marketing steps can be replaced by automated product experiences.
4. **Prioritize Levers** - Focus initial efforts on the funnel stage with the highest friction, whether that is acquisition, activation, or conversion.
## Core Principles