Individual skill
marketing-org-and-stack
Help users design their marketing organizational structure and select the foundational technology stack needed to drive scalable growth.
skills/marketing-org-and-stack/SKILL.md
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# Marketing Org and Stack
Architect high-performing marketing organizations by aligning specialized talent with scalable data infrastructure.
Help the user with marketing org and stack using insights from 11 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Assess Bottlenecks** - Identify whether your growth is limited by asset creation (fuel) or distribution capabilities (engine).
2. **Design the Org** - Determine the right first hires and where MarTech should report based on your business model.
3. **Select the Stack** - Build a data foundation using a build and buy strategy for analytics and attribution.
4. **Audit Measurement** - Move from simple tracking to sophisticated probabilistic modeling as privacy constraints increase.
## Core Principles