Individual skill
plg-sales-integration
Help users transition from a pure self-serve model to a hybrid motion that uses human sales to capture large enterprise deals while maintaining a frictionless product entry point.
skills/plg-sales-integration/SKILL.md
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# PLG Sales Integration
Bridge the gap between self-serve adoption and enterprise deal-making to maximize revenue.
Help the user with plg sales integration using insights from 13 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Assess Readiness** - Review current self-serve metrics and lead signals to determine if it is time to add a human sales layer.
2. **Define PQLs** - Help establish Product Qualified Lead criteria based on specific usage behaviors and user personas.
3. **Design the Sales Assist Motion** - Outline how a sales assist team should support users rather than replacing the self-serve experience.
4. **Operationalize Data Pipelines** - Identify the necessary product instrumentation and CRM integrations to provide sales teams with real-time usage visibility.
## Core Principles