Individual skill
positioning
Help users define the strategic context for their product by identifying the right competitive alternatives, unique value drivers, and target segments to win a market category.
skills/positioning/SKILL.md
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# Strategic Product Positioning
Define the context that makes your product's unique value obvious and undeniable
Help the user with strategic product positioning using insights from 20 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Audit current perception** - Review existing sales decks or website copy to identify where customers are confused or miscategorizing the product.
2. **Identify the status quo** - Guide the user to find the real competition, which is often a spreadsheet, a manual process, or doing nothing.
3. **Map unique attributes to value** - Connect specific product features to the tangible outcomes and differentiated benefits that target customers actually care about.
4. **Draft a remarkable hook** - Synthesize the positioning into a punchy one-liner that forces people to pay attention and share it with others.
## Core Principles