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building-growth-team

Help users determine when to hire growth talent, which profiles to prioritize, and how to structure the team for maximum leverage across the user journey.

skills/building-growth-team/SKILL.md

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# Building a Growth Team

Assemble and structure a high-impact team to scale distribution and optimize the user journey.

Help the user with building a growth team using insights from 14 guests and posts across Lenny's Podcast and Newsletter.

## How to Help

1. **Assess Readiness** - Evaluate if your product-market fit and data infrastructure are mature enough to support a dedicated growth function.
2. **Identify Bottlenecks** - Map your current user journey friction to specific growth profiles like acquisition marketers or growth PMs.
3. **Design Org Structure** - Determine whether a centralized, decentralized, or hybrid model best suits your company culture and execution speed.
4. **Screen for Competencies** - Use a first-principles competency model to evaluate candidates based on specific skills rather than past company names.

## Core Principles
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