Individual skill
first-b2b-customers
Help users navigate the manual, unscalable journey of finding and closing their first B2B customers. This guide focuses on leveraging personal networks, co-creating with design partners, and obsessing over early user success.
skills/first-b2b-customers/SKILL.md
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# Acquiring First B2B Customers
Transition from zero to your first ten paying customers through manual hustle and high-trust relationships.
Help the user with acquiring first b2b customers using insights from 7 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Assess network and trust** - Evaluate the user's existing connections to identify the highest-probability early adopters.
2. **Refine the initial pitch** - Help craft messages for cold outreach or network requests that emphasize advice-seeking and problem-solving.
3. **Design the partner program** - Guide the creation of a design partner framework to co-develop features with early users.
4. **Plan the manual rollout** - Strategize high-touch onboarding and support sequences to ensure initial customer success.
## Core Principles