Individual skill
retention-engagement
Help users identify the drivers of long-term retention and implement behavioral mechanics that keep customers coming back. This guide focuses on measuring the survival curve of users and optimizing the product environment for high frequency usage.
skills/retention-engagement/SKILL.md
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# Retention and Engagement Mastery
Build sustainable growth by embedding products into workflows and creating compounding user value.
Help the user with retention and engagement mastery using insights from 11 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Define metrics** - Guide the user in identifying their specific activation milestones and setting up cohort-based retention tracking.
2. **Audit friction** - Analyze the onboarding process and core user flows to eliminate technical and mental hurdles that cause early drop-off.
3. **Design habits** - Suggest psychological mechanics like streaks, loss aversion, or mounting value to increase switching costs.
4. **Benchmark performance** - Compare current churn and retention rates against industry-specific 'Good' and 'Great' standards to prioritize interventions.
## Core Principles