Individual skill
international-expansion
Help users navigate the complexities of launching in new countries by identifying high potential markets and adapting products to local cultural and economic contexts.
skills/international-expansion/SKILL.md
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# International Market Expansion
Scale your product globally by balancing local empathy with operational playbooks.
Help the user with international market expansion using insights from 8 guests and posts across Lenny's Podcast and Newsletter.
## How to Help
1. **Assess Readiness** - Determine if your core market is stable enough to support the distraction of expansion.
2. **Prioritize Markets** - Create a weighted scoring system based on organic signals and strategic defensibility.
3. **Adapt the Model** - Identify necessary changes to business logic, trust mechanisms, and local regulations.
4. **Scale Operations** - Use a mix of local talent and automated translation tools to maintain quality while moving fast.
## Core Principles