Individual skill
vertical-site-conventions
Compose pages and sites that read as their vertical: ecommerce-catalog storefronts that look like storefronts, hospitality-food sites that look like restaurants, b2b-manufacturer sites that look industrial. Use this skill whenever the user wants to build a site that looks like the vertical it serves, fix a build that reads as generic or off-vertical, build to an experience bar produced by competitor-experience-audit, or compose pages with the merchandising, density, and layout conventions a credible site in the category is expected to carry. Triggers on vertical conventions, storefront layout, ecommerce layout, retail conventions, merchandising layout, category page composition, site composition, build to the experience bar, make it look like the vertical, off-vertical, looks generic, build conventions for a vertical, site grammar. Also triggers when a build that is technically clean reads wrong for its category, and the cause is composition, not visual taste.
dist/pi/.agents/skills/vertical-site-conventions/SKILL.md
Source commit 9b90db257f7395fab76ff9bfcb808456709f6af3
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- Last checked
- Nov 4, 2026
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Repository context
- Repository stars (not skill ratings)
- 1,048
- Repository last updated
- Oct 27, 2026
- License
- MIT
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- claude Repository topic
- claude-skills Repository topic
- anthropic Repository topic
- mcp Repository topic
- seo Repository topic
- web-development Repository topic
- agent-skills Repository topic
- claude-code Repository topic
- product-management Repository topic
- web-design Repository topic
- design Derived category
- security Derived category
Files and excerpt
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Browse files
SKILL.mdcore · 19,128 bytesreferences/shape-b2b-manufacturer.mddoc · 14,698 bytesreferences/shape-conventions-checklist.mddoc · 6,411 bytesreferences/shape-directory-marketplace.mddoc · 1,515 bytesreferences/shape-ecommerce-catalog.mddoc · 13,007 bytesreferences/shape-ecommerce-standout.mddoc · 1,794 bytesreferences/shape-hospitality-experience.mddoc · 1,728 bytesreferences/shape-hospitality-food.mddoc · 11,002 bytesreferences/shape-institution-mission.mddoc · 1,911 bytesreferences/shape-inventory-listing.mddoc · 1,511 bytesreferences/shape-local-service-booking.mddoc · 11,284 bytesreferences/shape-subscription-app.mddoc · 1,524 bytes
Read excerpt
# Vertical Site Conventions
Compose pages and whole sites to the layout, density, and merchandising conventions that make a build read as a credible member of its vertical. Stack-agnostic. Works on any framework that can express server-rendered pages and component composition.
This skill owns vertical-level composition: which modules go where, how dense the page is, how much of the catalog or offering is surfaced, and which paths the navigation serves. It routes the day-to-day visual decisions to `design-standards`, the aesthetic register to `creative-direction`, the site-structure modeling to `information-architecture`, and the component implementation to `frontend-component-build`. It does not duplicate any of them; it composes their outputs into a vertical-correct site.
It is the build-side counterpart to `competitor-experience-audit`. The audit measures the field on seven dimensions; this skill builds to those same seven, dimension by dimension. The two are deliberately structured as two sides of one standard so an experience bar produced by the audit maps one-to-one onto what this skill builds.
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## When to use
- Building a new site in a vertical you have not built in before
- Fixing a build that reads as generic or off-vertical even though it is technically clean (the SEO, accessibility, and component implementation are correct, but the page does not read like its category)