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creative-brief-selector

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Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.

skills/creative-brief-selector/SKILL.md

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# Creative Brief Selector

A starting-point selector for brand and microsite builds. Given a business spec (name, vertical, shape, one-line vibe, optional list of shipped demos), produces a creative brief grounded in three things:

1. An archetype position from `brand-archetype-system`, picked or composed to be deliberately distinct from the shipped demos.
2. A small set of live reference sites for that archetype-and-vertical combination, drawn from a curated bank plus optional per-build discovery.
3. A divergence check against the shipped demos that flags palette, voice, structural pattern, and section-shape overlap before the brief is handed off.

The brief output is concrete tokens, not abstract families, including explicit section-shape choices (hero shape and footer shape) as first-class outputs alongside palette and voice. It is meant to be loaded by downstream build skills as the single creative artifact for the build.

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## When to use