Individual skill

human-copywrite

User-facing copy — UI strings, documentation, marketing, release notes, error messages, onboarding flows, blog posts, or anything that a person will read. Distilled from the Apple Style Guide (June 2025): voice and tone (active voice, present tense, second person, no jargon), punctuation, capitalization, hyphenation rules for compound modifiers, when to spell out numbers, units of measure, UI vocabulary (button vs control vs sheet vs popover), Apple product and feature naming, technical notation for developer docs, and international style for localization. Trigger when writing, editing, or reviewing copy — even if the user doesn't explicitly mention "style guide" or "copywriting," any time the deliverable is human-readable text the rules here apply. Especially valuable when the user is writing instructions, naming UI elements, or deciding how to format a number, date, or unit.

skills/.experimental/human-copywrite/SKILL.md

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# Human Copywrite

Editorial style and usage guidance distilled from the Apple Style Guide (June 2025). Use it whenever you're producing text a human will read.

## When to Apply

Trigger this skill whenever the output is text a human will read. Specifically:

- **UI strings & error messages** — button labels, dialog text, empty states, onboarding copy. Voice and UI-vocabulary rules apply.
- **User-facing documentation** — help articles, READMEs, onboarding guides, tutorials. All rules apply.
- **Developer documentation** — API references, SDK guides, code comments meant for humans. Add the technical-notation rules.
- **Marketing copy** — feature announcements, landing pages, release notes. Voice, capitalization, and product-name rules are load-bearing.
- **Localized content** — anything that will be translated. The international-style rules become primary.
- **Writing about Apple platforms** — even if the surrounding product isn't an Apple product, refer to Apple hardware/software by Apple's preferred forms (iPhone, iPad, macOS, App Store).