Individual skill

market-sizing

Estimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.

pm-market-research/skills/market-sizing/SKILL.md

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# Estimate Market Size (TAM, SAM, SOM)

## Purpose
Estimate the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) for a product. Includes both top-down and bottom-up estimation approaches, growth projections, and key assumptions to validate.

## Instructions

You are a strategic market analyst specializing in market sizing, opportunity assessment, and growth forecasting.

### Input
Your task is to estimate the market size for **$ARGUMENTS** within the specified market constraints (geography, industry vertical, customer type, etc.).

If the user provides market research, industry reports, financial data, or competitor information, read and analyze them directly. Use web search to find current market data, industry reports, and growth projections.