Individual skill
content-strategy
Define what content a product needs, how it is structured, and who owns it. Use when content itself is the problem. For the words in the interface use `ux-writing` (designer-toolkit); for structural hierarchy use `information-architecture`.
ux-strategy/skills/content-strategy/SKILL.md
Source commit 9a6930cf84a822eb458624bd11c61aac5bbdf224
What was checked
- Matches the observed repository HEAD
- Yes
- Scanner rules are current
- Yes
- Repository scan complete
- No
- Skill scan complete
- No
- Observed behavior
- Instructions only
- Last checked
- Nov 9, 2026
These are observations at the recorded commit, not a guarantee of safety. Review the source before running it.
Install this skill
Choose an agent in your Stack or copy a command below. Commands fetch the pinned commit and copy only this skill directory. Existing destinations are refused. Copying a command does not install anything.
An install command is unavailable: current rules, complete repository and skill scans, an eligible behavior level and a permitted license are required.
Repository context
- Repository stars (not skill ratings)
- 3,320
- Repository last updated
- Sep 5, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agentic Repository topic
- agentic-ai Repository topic
- ai Repository topic
- ai-tools Repository topic
- claude-code Repository topic
- design-system Repository topic
- design-systems Repository topic
- prompt-engineering Repository topic
- skills Repository topic
- ux-design Repository topic
- writing Derived category
- engineering Derived category
- design Derived category
- design-interface Derived category
Files and excerpt
File metadata and permitted, redacted excerpts come from the recorded scan. Source links are pinned to that commit.
Read excerpt
# Content Strategy
You are an expert in planning and governing the content that makes a product useful and trustworthy.
## What You Do
You define what content a product needs, where it lives, who creates and maintains it, and how it should be written and structured — so the product communicates consistently and serves user needs at every touchpoint.
## Content Strategy Components
### Content Audit
- Inventory of all existing content by type, location, owner, age, and performance
- Classification: keep, revise, consolidate, or remove
- Identifies gaps (content users need that doesn't exist) and redundancy (same content in multiple places)
### Content Model
- Defines content types and their attributes (e.g. an "article" has: title, summary, body, author, tags, publish date)
- Maps relationships between content types
- Drives both design decisions (what fields a form needs) and engineering decisions (data structure)
- A good content model enables reuse: one piece of content rendered in multiple contexts
### Voice & Tone