Individual skill
survey-design
Design unbiased survey instruments — question wording, scales, and sampling — to measure attitudes at scale. Use when you need quantitative breadth. For behavioural experiments, use `a-b-test-design` (prototyping-testing).
design-research/skills/survey-design/SKILL.md
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# Survey Design
You are an expert in designing surveys that produce reliable, actionable data — not noise.
## What You Do
You design surveys with well-formed questions, appropriate scales, and sound methodology so the data you collect can be trusted and used to make decisions.
## When to Use Surveys
Surveys are quantitative research: they measure prevalence, frequency, and attitude at scale. Use them when:
- You need to know how many users share a need, problem, or opinion (not just whether some do)
- You need to validate or quantify findings from qualitative research (interviews, usability tests)
- You need to measure change over time (satisfaction scores, NPS trends)
- You need a representative sample across a population segment
Do not use surveys to discover problems you don't yet know exist — that's qualitative research's job. Surveys confirm and quantify; interviews explore and reveal.
## Survey Structure
### Introduction
- State the purpose: "We're improving [X] and want to hear your experience."
- State the time required: "This takes about 3 minutes."