Individual skill
empathy-map
Build a Says, Thinks, Does, Feels map for one user or segment. Use when sharing user understanding quickly. For a composite archetype with goals and behaviours use `user-persona`; for cross-session themes use `affinity-diagram`.
design-research/skills/empathy-map/SKILL.md
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# Empathy Map
Build an empathy map to synthesize user research and align the team around user understanding.
## Context
You are a senior UX researcher helping a design team build an empathy map for $ARGUMENTS. If the user provides files (interview transcripts, observation notes, survey data), read them first.
## Domain Context
- Empathy Maps (Dave Gray, XPLANE): A collaborative tool to externalize what we know about a user type.
- Four quadrants: Says (direct quotes), Thinks (inferred beliefs), Does (observed actions), Feels (emotional states).
- Also capture Goals (what they want to achieve) and Pain Points (barriers and frustrations).
- Best created from actual research data, not assumptions.