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higgsfield-marketing-studio

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Use when the user mentions Marketing Studio, DTC Ads, ad video, UGC video, the marketing_studio_video MCP model, or wants to generate one of the 9 Marketing Studio ad presets (UGC, Tutorial, Unboxing, Hyper Motion, Product Review, TV Spot, Wild Card, UGC Virtual Try On, Pro Virtual Try On). Also triggers on hook+setting picklist questions, preset-avatar / custom-avatar / text-generated-avatar handling, 4–15s ad video questions, or any reference to Higgsfield's ad-video product surface. Cross-surface workflow handoffs (GPT Image 2.0 / Soul Cinema / Nano Banana Pro / ms_image image gen → Marketing Studio video) covered in the companion cross-surface-workflow.md. Also use for Ad Multiplier (`ad_multiplier` — 'multiply my ad', many independently edited versions of one supplied 4–30s ad) and for Genjutsu one-off edits of a finished ad (swap one object / product / garment → `hf_mult_replace_object`; transfer motion → `hf_mult_motion_control`).

skills/higgsfield-marketing-studio/SKILL.md

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Network or broad shell
Last checked
Nov 10, 2026

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886
Repository last updated
Oct 25, 2026
License
MIT

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# Higgsfield Marketing Studio

## QUICK FACTS
*Generated-checked block (scripts/build_index.py verifies anchors). Read the linked sections for full context — these lines are routing aids, not the rules themselves.*
- Hard duration cap: 4–15s per clip; out-of-range values get clamped; longer narrative = multi-clip sequence edited externally [→](#7-generation-parameters)
- 9 presets: UGC, Tutorial, Unboxing (`ugc_unboxing`), Hyper Motion, Product Review, TV Spot, Wild Card, UGC Virtual Try On, Pro Virtual Try On [→](#3-the-9-presets)
- Pro Virtual Try On slug is `virtual_try_on`, NOT `pro_virtual_try_on` [→](#slug-naming-is-canonical-routing-mode-lives-on-a-different-mcp-call)
- Preset routing happens via `show_marketing_studio.mode` — `generate_video` has NO `mode` parameter at all [→](#slug-naming-is-canonical-routing-mode-lives-on-a-different-mcp-call)
- Hook + setting picklists on FIVE presets only: UGC, Tutorial, Unboxing, Product Review, UGC Virtual Try On (NOT Pro Virtual Try On) [→](#4-hook--setting-picklists)
- 9 hooks (4 stunt / 5 subtle) as of 2026-05-18 — picklists drift; enumerate live for current UUIDs [→](#hooks-9-entries-as-of-2026-05-18--visual-scene-templates-not-verbal-copy)
- 14 settings (8 realistic / 6 unrealistic) as of 2026-05-18, passed by UUID as `setting_id` [→](#settings-14-entries-as-of-2026-05-18--environment-templates)
- `avatars` array MUST contain exactly one entry; empty `avatars: []` substitutes a random face per render — always pass one [→](#avatar-field-constraints--consolidated)
- Two-person scenes: primary in `avatars`, secondary as a reference image in `medias` [→](#avatar-field-constraints--consolidated)
- `avatars` and `medias` are top-level siblings of `params` — NOT nested under `params`; wrong nesting rejects [→](#avatars-is-a-separate-top-level-media-slot--not-a-nested-parameter)
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