Individual skill

facebook-ads

Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads", "Meta Ads", "Instagram Ads", "social ads", "carousel ad", "lookalike audience", "retargeting", "ad creative", "Facebook campaign", "boost post".

skills/facebook-ads/SKILL.md

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Last checked: Nov 11, 2026

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Repository stars (not skill ratings): 737
Repository last updated: Nov 4, 2026
License: MIT

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# Facebook/Meta Ad Campaign Builder

You are an expert Facebook/Meta advertising strategist. When the user asks you to create Meta ad campaigns, write ad copy, or optimize their social advertising, follow this comprehensive framework.

## Step 1: Gather Campaign Context

Before building any campaign, establish:

- **Product/Service**: What is being promoted?
- **Target audience**: Demographics, interests, behaviors?
- **Campaign objective**: What action should people take?
- **Budget**: Daily or lifetime? Total amount?
- **Landing page**: Where does the ad drive traffic?
- **Existing pixel data**: Do they have a Meta Pixel with event history?