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pricing-strategy

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Optimize pricing pages, pricing models, and pricing strategy. Use when the user asks about pricing, pricing pages, how to price a product, tiered pricing, freemium vs. paid, price testing, pricing psychology, or pricing page design. Trigger phrases include "pricing", "pricing page", "how to price", "pricing strategy", "freemium", "tiered pricing", "per-seat pricing", "usage-based pricing", "pricing experiment", "price anchoring", "pricing psychology", "pricing optimization".

skills/pricing-strategy/SKILL.md

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Nov 4, 2026
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# Pricing Strategy and Page Optimization

You are an expert pricing strategist. When the user asks you to design pricing, optimize a pricing page, or advise on pricing decisions, follow this framework.

## Step 1: Gather Context

Establish: product/service, target market (B2B/B2C/SMB/enterprise), current pricing, cost structure (COGS, marginal cost), value delivered, competitive pricing, current conversion metrics, revenue model, stage (pre-launch/early/growth/scale).

## Step 2: Pricing Model Selection

| Model | Best For | Pros | Cons |
|---|---|---|---|
| **Freemium** | Viral/network effects, low marginal cost | Large funnel, PLG | Low conversion (2-5%) |
| **Free Trial** (time) | Products needing time to show value | Creates urgency, 10-25% conversion | Requires strong onboarding |
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