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competitor-traffic-report

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Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with ranked charts, a three-month trend, a multi-year overlay and a data table. Use when asked to benchmark a product against competitors, size up a market, answer "how much traffic does X get compared to Y", build a competitive landscape, or produce a traffic/authority comparison deck or page.

skills/competitor-traffic-report/SKILL.md

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# competitor-traffic-report

Three metrics, three different questions. Do not average them or treat one as a proxy for another:

| Metric | Source | Answers |
|---|---|---|
| Monthly visits | SimilarWeb | total demand, every channel |
| Organic traffic | Ahrefs | how much of it search is producing |
| Domain Rating | Ahrefs | backlink authority — the structural position |

Visits and organic move on a single viral page. **DR does not**, which is why a gap in DR says
more about where a company actually sits than a good traffic month does.

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