Individual skill

referral-program

Design referral programs and viral growth loops. Use when asked to create referral systems, viral mechanics, word-of-mouth campaigns, or growth loops. Trigger phrases: "referral program", "viral loop", "refer a friend", "word of mouth", "viral coefficient", "referral incentive", "growth loop", "invite system", "ambassador program".

skills/referral-program/SKILL.md

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Repository last updated: Nov 4, 2026
License: MIT

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design Derived category
marketing Derived category

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# Referral Program Design

Design effective referral programs and viral loops that drive sustainable growth.

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## 1. Referral Program Frameworks

### One-Sided Incentives

Only the referrer gets rewarded.

**Best for:**
- Products with strong organic word-of-mouth