Individual skill
motion-language-designer
Define a product's motion design language -- duration and easing scales, choreography rules, and signature moves -- and export it as tokens plus ready-to-use Framer Motion variants and CSS. The difference between animations and a motion system: everything moves like it belongs to the same product.
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# Motion Language Designer
Design motion the way type and color get designed: as a system with a scale, roles, and rules -- not per-component improvisation. Output is a motion spec plus drop-in implementation (Framer Motion variants, CSS custom properties and keyframes) so the system is enforceable, not aspirational.
## Workflow
1. **Read the brand.** From the existing product (or its design tokens and a description of the personality): is this product calm, snappy, playful, austere? Audit any existing animations -- inventory every duration, easing, and effect currently in the codebase. The spread of that inventory (14 different durations is typical) is the motivation slide.
2. **Define the scale.** Duration tokens (`instant` ~100ms for state feedback, `fast` ~180-220ms for micro-interactions, `base` ~300ms for reveals, `slow` ~500ms+ for scene changes) and an easing vocabulary (standard, decelerate for entrances, accelerate for exits, plus at most ONE signature spring/overshoot -- the personality lives here). Calibrate values to the brand read from step 1, not generic defaults.
3. **Write the choreography rules.** The part most systems skip: what animates and what never does; enter/exit asymmetry (exits faster than entrances); stagger rules (children cascade at 30-60ms, capped so long lists do not take seconds); hierarchy (one hero motion per view, everything else supports); distance rules (elements travel short distances -- 8-24px -- not across the screen); and the reduced-motion contract (every animation has a `prefers-reduced-motion` behavior: fade or nothing).
4. **Name the signature moves.** 3-5 named, reusable compositions ("card-lift", "panel-reveal", "count-up") that recur across the product and make it recognizable. Each gets a spec: trigger, properties animated, duration/easing tokens used, and when NOT to use it.
5. **Export.** `motion-tokens.json` (durations, easings, distances), `motion.css` (custom properties + keyframes + reduced-motion guards), `motion.ts` (Framer Motion variants for each signature move, referencing the tokens), and `MOTION.md` -- the spec a new developer reads before animating anything.
6. **Retrofit pass (optional).** Map the step-1 inventory onto the new system: which existing animations snap to which tokens, which are off-system and need changes, which should be deleted (motion that communicates nothing).
## Rules