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hyperframes-explainer-builder

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Turn a website URL, product docs, or a founder's rambling description into a tight 60-90 second explainer video built in HyperFrames -- problem/solution narrative, animated product walkthrough scenes, captions, and voiceover, ready for the homepage hero, sales emails, and onboarding.

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# HyperFrames Explainer Builder

Every product needs the 75-second answer to "what is this and why do I care," and most teams either skip it or pay an agency five figures for it. This skill directs a real, renderable explainer from whatever source material exists. It owns the narrative and assembly; composition mechanics, captions, transitions, and TTS live in the `hyperframes` skill (`hyperframes-cli` for `init`/`lint`/`preview`/`render`, `hyperframes-media` for voiceover, `website-to-hyperframes` when the source is a site to visually mine).

## Step 1 -- Extract the story

From the URL (fetch and read it), docs, or interview: who it is for, the painful before-state, what the product does (in outcomes, not features), the 2-3 capabilities that prove it, and the action to take. If the source material buries the value proposition in jargon, the script fixes that -- write what the customer would say, not what the About page says.

## Step 2 -- Write the script

The explainer arc, ~150-190 words for 60-90 seconds of comfortable VO:
1. **Cold open (0-5s)** -- the problem, stated the way the viewer complains about it. No logo intro; nobody waits through a logo.
2. **The turn (5-15s)** -- product named once, positioned as the answer in one sentence.
3. **How it works (15-55s)** -- three beats maximum, each one capability shown as an outcome ("invoices chase themselves") with its walkthrough scene.
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