Individual skill
pricing-change-strategist
Design and roll out a price increase or packaging change without triggering churn. Segments the base by price sensitivity, models revenue and churn scenarios, decides grandfathering and notice strategy, and produces the full comms kit (customer email, in-app notice, sales talk track, support FAQ, objection handling). Use when raising prices, repackaging tiers, or moving customers to new plans.
pricing-change-strategist/SKILL.md
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# Pricing Change Strategist
Raising prices is the highest-leverage move most companies are too scared to make well. Done carelessly it churns your base and lights up Twitter. Done well it's nearly pure margin. This skill plans the change end to end — the math, the segmentation, the grandfathering call, and every word customers will read.
Pair it with `product-launch-war-room` (to decide *whether*) and `customer-panel-of-experts` (to hear how each segment reacts). This skill owns the *how*.
## Step 1 — Establish the baseline
Gather (read-only from billing/CRM where connected — Stripe, Mercury, Supabase via `$SUPABASE_TOKEN`; otherwise ask):
- Current pricing, tiers, and discount reality (list vs. actual realized).
- Revenue distribution: ACV by segment, concentration, % on legacy/grandfathered plans.
- Churn and expansion rates by segment.
- Cost-to-serve by tier (where the margin actually is).
- The trigger: why now — cost, value delivered, repositioning, market.