Individual skill
product-launch-war-room
Run a go-to-market war room for a launch, repositioning, price change, or new product. Convenes opposing expert and customer-persona viewpoints to debate the plan, surfaces the risks that kill launches, and returns a go/no-go call plus a phased rollout plan with owners, sequencing, and kill criteria. Use before any launch you can't easily walk back.
product-launch-war-room/SKILL.md
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- Last checked
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# Product Launch War Room
A launch fails for boring reasons: nobody owned the objection, the price change leaked, the segment that mattered wasn't in the room. This skill runs the war room that catches those reasons before launch day — adversarial by design, decision-oriented, and grounded in your real customers when data is available.
It composes the panel skills (`customer-panel-of-experts`, `prospect-panel-simulator`) into a single GTM decision and a rollout plan you can execute.
## What it's for
- New product / feature launch
- Repositioning or rebrand
- Price increase or packaging change (hand the rollout to `pricing-change-strategist`)
- Market or segment expansion
- Sunsetting something customers depend on
## Step 1 — Define the launch