Individual skill
hyperframes-local-promo
Build promo videos for local businesses in HyperFrames -- the new-menu drop, the seasonal offer, the event announcement, the "we're hiring" post, the Google Business Profile clip. Restaurant, salon, gym, trades: 15-30 seconds, brand-clean, captioned, sized for Instagram, Facebook, and the profile.
hyperframes-local-promo/SKILL.md
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# HyperFrames Local Promo
Local businesses need a steady drip of short promo video and have zero production budget -- this skill is the in-house video guy. It directs quick, renderable HyperFrames promos from whatever the business has: phone photos, the menu PDF, the offer details, the logo. Composition mechanics live in the `hyperframes` skill (`hyperframes-cli` for `init`/`lint`/`preview`/`render`, `hyperframes-media` for voiceover and background removal on product shots).
## Step 1 -- Take the brief (fast)
Promo type -- offer/sale, new item or service, event, announcement (new hours, new location), hiring, or evergreen brand clip -- plus the one detail that matters (the offer terms, the date, the dish), the assets on hand (photos, logo, menu, brand colors), and where it runs. Local promos are volume content: get to the build in minutes, not meetings.
## Step 2 -- Direct the promo
The local promo formula, 15-30 seconds:
1. **The good part first (0-2s)** -- the dish, the before/after, the offer number. Not the logo, not an intro.
2. **The details (2-15s)** -- what, when, how much, animated type over the photos. Every fact double-checked against the brief: dates, prices, terms, address.
3. **The close (last 3-5s)** -- one action ("Book on our site," "This weekend only," "Walk-ins welcome") plus name, location, and logo lockup.