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landing-page-copywriter

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Writes conversion-focused landing page copy - headlines, subheads, value propositions, feature and benefit blocks, social proof, FAQs, and CTA button text - using PAS, AIDA, or StoryBrand. Use when the user wants words for a landing page, sales page, product or pricing page, waitlist page, homepage hero, or ad-to-page flow, including rewriting weak copy, generating headline or CTA variants for A/B tests, or turning a product description into page sections. Use landing-page-optimizer instead for auditing an existing page's performance, and a frontend skill for building the page itself.

landing-page-copywriter/SKILL.md

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Oct 20, 2026
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MIT

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# Landing Page Copywriter

Write landing page copy that makes one reader take one action. The copy is the deliverable; layout and code are out of scope unless asked.

## Workflow

1. **Build the brief.** Pull these from the conversation, attached docs, or the product's existing site before asking anything. Ask only for what is missing and blocking:
   - Product and the one action the page drives (buy, book, sign up, join waitlist)
   - Who lands here and where they came from (ad, search, email, referral) - this sets how much context the hero must carry
   - The problem in the reader's words, and what they use today instead
   - The real differentiator versus that alternative
   - Proof that actually exists: numbers, named customers, reviews, guarantees

2. **Write the message hierarchy before any sections.** One sentence each:
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