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personalization-at-scale

Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.

personalization-at-scale/SKILL.md

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# Personalization at Scale

Generate hundreds of unique, researched first lines in minutes instead of hours, making cold outreach feel warm.

## Contents

- `references/research-sources.md` - signal sources, personalization styles, quality standards
- `references/patterns-by-type.md` - sample first lines and tables for each angle (congrats, observation, mutual connection, company news, hiring, tech stack, thought leadership, shared background)
- `references/fallbacks.md` - role/stage/industry/competitor lines for prospects with no angle
- `references/output-template.md` - full campaign deliverable structure
- `references/benchmarks.md` - expected lift, A/B reference data, pro tips (do/don't)
- `references/example-campaigns.md` - worked campaign examples by persona

## Workflow
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