Individual skill
customer-journey-mapper
Maps the full customer journey from first touch to advocacy. Generates a comprehensive customer-journey.md with all stages, touchpoints, emotions, pain points, opportunities, Mermaid diagrams, and metrics. Use when mapping customer experience, designing onboarding flows, identifying churn risks, or optimizing conversion funnels.
customer-journey-mapper/SKILL.md
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- Last checked
- Nov 10, 2026
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- 425
- Repository last updated
- Oct 20, 2026
- License
- MIT
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SKILL.mdcore · 3,636 bytesreferences/examples.mddoc · 1,652 bytesreferences/journey-stages.mddoc · 2,274 bytesreferences/mermaid-diagrams.mddoc · 1,847 bytesreferences/output-template.mddoc · 3,124 bytes
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# Customer Journey Mapper
Produce a comprehensive, actionable customer journey map spanning every stage from initial awareness through long-term advocacy.
## Contents
- `references/journey-stages.md` — the seven stages and the dimensions to analyze for each
- `references/output-template.md` — exact structure for the generated `customer-journey.md`
- `references/mermaid-diagrams.md` — both required Mermaid diagrams and the satisfaction scoring guide
- `references/examples.md` — invocation examples, research protocol, and ambiguity handling
## Workflow
1. **Collect inputs.** Gather Product/Service, Target Persona, Touchpoints (optional), and Channels. When any are missing, infer reasonable values and document the assumptions at the top of the output. Ask one clarifying question only when the product type is genuinely unclear.
