Individual skill

crm-data-cleanup

Cleans up CRM data from HubSpot, Salesforce, Pipedrive, Zoho, Close, Attio, or any CRM CSV export. Finds duplicate contacts and companies with fuzzy matching (not just exact email), normalizes emails, phones to E.164, names, domains, states, and countries, flags stale, invalid, role, and test records, finds broken contact-company associations, and produces a reviewable merge plan plus import-ready files without touching the live CRM. Use this skill whenever the user wants to dedupe, find or merge duplicate contacts, merge companies or accounts, clean up a CRM, prep a CRM migration or re-import, or says the CRM export is a mess. Also use it when they mention only one symptom, like "the same person is in here three times", "half our leads are junk", or "our company records don't match".

crm-data-cleanup/SKILL.md

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Local scripts
Last checked
Nov 10, 2026

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425
Repository last updated
Oct 20, 2026
License
MIT

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# CRM Data Cleanup

This skill turns a messy CRM export into a merge plan a human can check, plus files that
are ready to import. It works the same way for any vendor, because every CRM exports CSV.

Duplicate cleanup usually fails in one of three ways. Exact-email matching misses most
duplicates. Merging on shared inboxes like `info@` fuses different people into one. And a
merge overwrites good values with blanks, losing history that can't be recovered. Most
CRM merges **can't be undone**, so this skill never merges anything itself. It plans, a
human approves, and the CRM's own merge tool does the merging.

## Files

- `scripts/dedupe.py`: the dry-run engine: normalize, block, score, cluster, pick a
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