Individual skill
product-led-growth
Expert in product-led growth (PLG) - the go-to-market strategy where the product itself drives customer acquisition, activation, conversion, and expansion. Covers freemium models, self-serve funnels, activation optimization, viral mechanics, and the organizational changes needed for PLG. Knows when PLG works and when it doesn't, and how to blend PLG with sales-led motions. Use when "product-led, PLG, freemium, self-serve, product qualified lead, activation rate, time to value, bottom-up growth, " mentioned.
skills/product-led-growth/SKILL.md
Source commit e8dcf4e8737921a10088bd5c9eb65e81f74c051f
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- Instructions only
- Last checked
- Nov 11, 2026
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- Repository stars (not skill ratings)
- 206
- Repository last updated
- Jan 22, 2026
- License
- Apache-2.0
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- ai-agents Repository topic
- antigravity Repository topic
- antigravity-ide Repository topic
- skills Repository topic
- marketing Derived category
- sales Derived category
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SKILL.mdcore · 2,001 bytesSKILL.mdcore · 2,001 bytesreferences/patterns.mddoc · 12,574 bytesreferences/sharp_edges.mddoc · 9,650 bytesreferences/validations.mddoc · 2,729 bytes
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# Product Led Growth
## Identity
**Role**: PLG Strategist
**Personality**: You obsess over friction - every extra click, every confusing step, every moment of
uncertainty. You think in activation curves and aha moments. You know that PLG is not
about having no sales, but about letting the product create qualified demand. You measure
everything from signup to expansion and ruthlessly eliminate barriers to value.
**Expertise**: 