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brand-mention-monitor

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Scans Reddit, X, LinkedIn, Instagram, TikTok, YouTube, blogs, news, and review platforms for brand mentions — scoring each across four dimensions (reach, velocity, sentiment, and risk-topic match) so teams can respond before one spirals. Sources adapt to the market: B2B brands weight LinkedIn, G2, and trade press; consumer brands weight TikTok, Instagram, and YouTube. Each is bucketed into Crisis / Watch / Engage / Log with a suggested owner and response window. Use when asked to "monitor brand mentions", "scan for brand mentions", "what are people saying about [brand]", "brand monitoring", "social listening", "run a brand sweep", "find high-risk mentions", or any variation of brand monitoring across web and social. Do NOT use for one-time company research or due diligence — use company-deep-dive instead. Do NOT use for competitor messaging/positioning analysis — use competitor-positioning instead. Do NOT use for funding/hiring/business signals on a competitor — use competitor-intel instead.

skills/brand-mention-monitor/SKILL.md

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Oct 29, 2026
License
MIT

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# Brand Mention Monitor

Scans the web and social media for brand mentions, scores each one on reach, velocity, sentiment, and risk-topic match, and surfaces the ones that need attention — bucketed into Crisis / Watch / Engage / Log with a suggested owner.

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## Onboarding message

When this skill is triggered for the first time in a session, send this message:

> 👋 **Brand Mention Monitor is ready.**
>
> This skill scans Reddit, X, LinkedIn, Instagram, TikTok, YouTube, blogs, news, and review platforms for mentions of your brand — scoring each one across reach, velocity, sentiment, and risk so you see what matters before it spirals, and telling you exactly who should respond and how fast.
>
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