Individual skill
competitor-positioning
Tracks how competitors position themselves online — scrapes homepages, features, pricing, and blogs to extract messaging, value props, CTAs, and pricing models. Compares against previous snapshots to surface positioning shifts with before/after tracking. Produces messaging matrices, content gap analysis, white space maps, and battlecard inputs. Use when anyone asks about competitor messaging, positioning, website copy, content strategy, or how competitors present themselves. Triggers: "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "competitor homepage", "landing page teardown", "marketing battlecard", "how do they describe their product", "share of voice", "counter-messaging". Do NOT use for business signals like funding/hiring (use competitor-intel), single-company deep dives (use company-deep-dive), or meeting prep (use meeting-prep).
skills/competitor-positioning/SKILL.md
Source commit 1b98fc453d2d2c5b3cea763fb2992c3b7d772232
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- Not checked yet
- Last checked
- Nov 6, 2026
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Repository context
- Repository stars (not skill ratings)
- 61
- Repository last updated
- Nov 9, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- agent-skills Repository topic
- ai-agents Repository topic
- claude-code Repository topic
- codex Repository topic
- cursor Repository topic
- data-extraction Repository topic
- grok Repository topic
- mcp Repository topic
- mcp-server Repository topic
- nimble Repository topic
- marketing Derived category
- writing Derived category
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SKILL.mdcore · 17,184 bytesSKILL.mdcore · 17,184 bytesSKILL.mdcore · 17,184 bytesSKILL.mdcore · 17,184 bytesSKILL.mdcore · 17,184 bytesSKILL.mdcore · 17,184 bytesSKILL.mdcore · 17,184 bytesreferences/memory-and-distribution.mddoc · 22,058 bytesreferences/nimble-playbook.mddoc · 37,015 bytesreferences/positioning-agent-prompt.mddoc · 5,903 bytesreferences/positioning-snapshot-format.mddoc · 1,719 bytesreferences/profile-and-onboarding.mddoc · 9,344 bytes
Read excerpt
# Competitor Positioning
Marketing-focused competitive positioning analysis powered by Nimble's web data APIs.
Built for marketing teams who need to understand how competitors present themselves —
messaging, value props, content themes, pricing — and how that evolves over time.
The output is a **marketing briefing**, not a signal feed. Every insight should answer:
"what does this mean for our messaging and positioning?"
User request: $ARGUMENTS
**Argument parsing** — determine what to do before running anything:
- No arguments → run full workflow (scope confirmation in Step 2)
- Competitor names (e.g., "Exa, Tavily") → research only those, skip scope confirmation