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hallmark

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Anti-AI-slop design skill for greenfield pages, audits, redesigns, and design extraction from URLs or screenshots. Use when the user asks to build a new app or landing page, wants to redesign something, invokes Hallmark by name, or uses audit/redesign/study.

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# Hallmark

A design skill for AI coding assistants. Makes the UIs they generate look made, not generated.

Hallmark is opinionated, short, and boring on purpose. It encodes a tight set of rules — drawn from the consensus of the anti-AI-slop design field (impeccable, kami, Anthropic's frontend-design skill, taste-skill, the Claude cookbook on frontend aesthetics, and the 2026 "tactile rebellion" movement) — and refuses to let the model fall back to the defaults every LLM was trained on.

The differentiator: Hallmark insists on **structural variety**, not just visual variety. Two pages by Hallmark for two different briefs should not share the same hero → 3-feature → CTA → footer rhythm. They should feel like different sites, not different colour-swaps of the same template. See [`references/structure.md`](references/structure.md).

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## How to use this skill