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ebay-seller-guide

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# eBay Seller Guide

Complete guide for selling on eBay — auction and fixed-price strategies, listing optimization, eBay SEO, shipping setup, seller ratings, and scaling from casual seller to Top Rated Seller.

## Capabilities

- Account setup and seller level progression
- Listing format strategy: auction vs Buy It Now vs Best Offer
- eBay SEO: item specifics, titles, and Cassini search algorithm
- Photography and description best practices
- Shipping and returns policy optimization
- eBay Promoted Listings strategy
- Top Rated Seller requirements and benefits
- International selling and Global Shipping Program