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walmart-advertising-strategy

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# Walmart Advertising Strategy

Master Walmart Connect advertising. Sponsored Products, Sponsored Brands, Display Ads, and onsite/offsite campaigns with bidding strategy, budget allocation, and ROAS optimization.

## Capabilities

- Walmart Sponsored Products campaign setup and optimization
- Sponsored Brands and Sponsored Videos strategy
- Display advertising and DSP campaigns
- Keyword research and targeting for Walmart
- Bidding strategy: automatic vs manual, bid modifiers
- Budget allocation across campaign types
- ROAS tracking and optimization
- Seasonal campaign planning for Walmart events
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