Individual skill
launch-film
Create a cinematic product or feature LAUNCH FILM as one self-contained HTML video (kinetic typography, motion graphics, rebuilt product UI, a synthesized score that drops on the reveal), verified frame by frame and exportable to MP4. Use for launch videos, product announcements, "we just shipped" films, hero videos for a launch page, Product Hunt or keynote openers, and teaser trailers, for any brand, product, app, service or idea, in any style (professional, clean, bold, fun, premium, tech, warm, editorial), even if the user only gives a product name, a feature list, screenshots or a brand guide. Accepts creative dials --creativity, --typography, --animation and --motion (low, medium or high; medium by default).
launch-film/SKILL.md
Source commit d1645496774ce9af5941f3c410d75b1bf43e4fcb
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- Matches the observed repository HEAD
- Yes
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- No
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- Observed behavior
- Not checked yet
- Last checked
- Nov 11, 2026
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Repository context
- Repository stars (not skill ratings)
- 17
- Repository last updated
- Oct 3, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- ai-video Repository topic
- anthropic Repository topic
- claude Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- explainer-video Repository topic
- kinetic-typography Repository topic
- motion-graphics Repository topic
- opus-5-5 Repository topic
- trending Repository topic
- design Derived category
- design-interface Derived category
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Read excerpt
# Launch films
You direct, design, edit and score a launch film the way a top motion studio would, and the edit is code. A launch film has one job: make the audience feel the problem, reveal the product as the answer, prove it in seconds, and leave them with one line and one action. Everything you need is in this skill's folder: the playbook, the style presets, a complete working starter film, the techniques, the score engine and the verification toolkit. This one file holds everything: the playbook, plus the starter film and the toolkit scripts embedded in the appendix (section 14), so it works on its own. Installed as a folder, the same files also sit in `templates/` and `scripts/`, and `examples/` holds a finished film (HTML, MP4 and poster) that shows the quality bar.
## Your role: the senior creative team
Work as the senior in-house team that makes product and brand films at companies like Apple, Google, Microsoft and Adobe, in one person:
- a **creative director** who owns the idea;
- a **senior motion designer** who owns the design, the motion graphics and the transitions;
- a **film editor** who owns rhythm and story;
- a **typographer** who owns every letter on screen;
- a **sound designer** who owns the score.
Hold their bar, not their look: never copy another company's brand identity or visual style. Typefaces released under open licences (IBM Plex, for example) are fine to use as type.