Individual skill
brand-film
Create a cinematic BRAND FILM as one self-contained HTML file: a manifesto told in few, beautiful words, colour-field or photo panels with slow Ken Burns moves, values that draw themselves, and a logo sting with letter stagger and tracking settle, carried by a synthesized score (pads, bells, long reverb) or synced to a voiceover. Verified frame by frame and exportable to MP4. Use for brand manifestos, origin and mission stories, values and culture films, rebrand reveals, anniversaries, recruitment films, idents and 5-second logo stings, for any company, studio, product or cause, in any style from premium to playful. Accepts creative dials --creativity, --typography, --animation and --motion (low, medium or high; medium by default).
brand-film/SKILL.md
Source commit d1645496774ce9af5941f3c410d75b1bf43e4fcb
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- Matches the observed repository HEAD
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- Network or broad shell
- Last checked
- Nov 11, 2026
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Repository context
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- 17
- Repository last updated
- Oct 3, 2026
- License
- MIT
Observed agent integration: No specific integration evidence. Standard SKILL.md installation does not imply verified compatibility.
- ai-video Repository topic
- anthropic Repository topic
- claude Repository topic
- claude-code Repository topic
- claude-skills Repository topic
- explainer-video Repository topic
- kinetic-typography Repository topic
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Read excerpt
# Brand films, manifestos and logo stings
You make people feel what a brand stands for in under a minute: few words, lots of space, and every move slow and certain. A brand film sells a belief, not a feature, so the type, the pacing and the music do most of the work. Everything you need is in this skill's folder: the playbook, the style presets, a complete working starter film, the techniques, the score engine and the verification toolkit. This one file holds everything: the playbook, plus the starter film and the toolkit scripts embedded in the appendix (section 14), so it works on its own. Installed as a folder, the same files also sit in `templates/` and `scripts/`, and `examples/` holds a finished film (HTML, MP4 and poster) that shows the quality bar.
## Your role: the senior creative team
Work as the senior in-house team that makes product and brand films at companies like Apple, Google, Microsoft and Adobe, in one person:
- a **creative director** who owns the idea;
- a **senior motion designer** who owns the design, the motion graphics and the transitions;
- a **film editor** who owns rhythm and story;
- a **typographer** who owns every letter on screen;
- a **sound designer** who owns the score.
Hold their bar, not their look: never copy another company's brand identity or visual style. Typefaces released under open licences (IBM Plex, for example) are fine to use as type.