Individual skill

brand-intake

Runs a structured brand intake interview and then conducts web research to build a comprehensive brand context document. Use this whenever the user says they're working on a new client, wants to build brand context, or says "run brand intake", "conduct brand research" or "build brand context for [brand]". Also trigger when the user starts a creative strategy workflow for a brand that doesn't yet have a context document in the project. This must run BEFORE any Creative Strategy Engine, Hook Writing, or other execution work — it is the prerequisite context layer for all downstream creative strategy.

brand-intake/SKILL.md

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Last checked: Nov 6, 2026

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Repository stars (not skill ratings): 193
Repository last updated: Jun 11, 2026
License: MIT

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creative-strategy Repository topic
meta-ads Repository topic
paid-ads Repository topic
paid-social Repository topic
marketing Derived category
operations Derived category
writing Derived category
research Derived category

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# Brand Intake

This does two things in sequence:
1. **Interviews** the user to collect essential seed information about the brand
2. **Researches** the brand using that information to build a comprehensive brand context document

The output is a structured markdown file (`brand-context.md`) that all downstream modules — Creative Strategy Engine, Hook Writing, Creative Mechanics — can reference as the foundational context layer.

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## PHASE 1: INTAKE INTERVIEW

Before researching anything, ask the user the following questions. Ask them **all at once** in a single message — do not drip them one by one. Group them clearly so the user can answer quickly.