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hook-writing

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Writes high-converting, psychologically-driven hooks for paid ads, TikTok, Instagram Reels, and organic content. Use this whenever a user wants to write hooks, opening lines, scroll-stoppers, or attention-grabbing openers for ads or social content. Trigger for any request involving "write me hooks," "give me hooks for," "I need hooks for my ad," "TikTok hooks," "hook ideas," or any variation of wanting compelling opening lines for advertising or social content. Also use when a user provides a product, persona, messaging angle, or awareness stage and wants tactical hook execution — especially when used downstream from the Creative Strategy Engine.

hook-writing/SKILL.md

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# Hook Writing

This resource writes **psychologically-driven hooks** that stop the scroll, trigger an emotional response, and pull people into the creative.

A hook's only job is to make someone stop and watch (or read). It does this by triggering a psychological or emotional response in the first 1–3 seconds. Boring hooks lose the viewer instantly. Great hooks feel like the content was made specifically for them.

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## Before You Write: Required Inputs

To write great hooks, you need:

1. **Product** — What is it? What does it actually do?
2. **Pain or Desire** — What specific pain does it solve, or desire does it fulfill? (If using Creative Strategy Engine, this is already mapped)
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