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go-to-market

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为任何产品或功能制作上市（GTM）物料。当被要求做 GTM 计划、定位陈述、产品发布计划、核心信息支柱、使用场景或功能与利益清单时使用。产出完整的 GTM 物料包：定位陈述、信息支柱、功能到利益的对应，以及按角色划分的使用场景。需要跨部门协作的分级发布计划请使用 go-to-market-planner。

skills-i18n/zh/go-to-market/SKILL.md

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Nov 10, 2026
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> [go-to-market](../../../skills/go-to-market/SKILL.md) 的简体中文翻译，英文版本为规范版本。

# 上市（GTM）

这个技能为一个产品、功能或计划制作完整的上市物料包。它遵循 Geoffrey Moore 的定位框架，所有产出都整理成可直接用于销售演示、落地页、发布邮件和内部对齐文档的结构。

## 从简要说明开始工作

你常常会拿到一份简短的说明，缺少一些细节。**无论如何都要交付完整的 GTM 物料包**：不要停下来提问，也不要留下 `[ADD PROOF POINT]` 或 `[Technical capability]` 这样的方括号占位符。缺少细节时（差异点、证明点、功能），根据产品描述和目标客户推断具体、现实的内容，并把任何推断的内容标注为 *（假设，待确认）*。具体且标注清楚的假设，永远好过空白。

## 输入（未提供的可推断，并标注假设）

- **产品或功能名称**
- **一句话描述**（从技术上说它做什么）
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