Individual skill
referral-program
Design a referral program that drives real word-of-mouth growth. Use when asked to build a referral or refer-a-friend program, create an incentive/reward structure, or turn happy users into a growth channel. Produces the incentive design (who gets what, when), the mechanics and trigger moment, fraud guardrails, and the unit-economics check — a program that pays back, not one that just burns budget.
plugins/pm-growth/skills/referral-program/SKILL.md
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# Referral Program Skill
A referral program turns happy customers into a growth channel — but most fail because the incentive is wrong,
the ask comes at the wrong moment, or the economics don't work. This skill designs one that does: the right
reward for both sides, the trigger at peak satisfaction, fraud guardrails, and a payback check so it's growth,
not a giveaway.
## Required Inputs
Ask for these only if they aren't already provided:
- **The product & economics** — what you sell, price/margin, and roughly your CAC and LTV (so rewards can be sized).
- **The "aha" / happy moment** — when users feel the value most (the right time to ask).
- **Audience motivation** — would they refer for cash, credit, status, or to help a friend? B2C vs B2B differs a lot.