Individual skill
cold-email
Write a cold sales/B2B outreach email that earns a reply. Use when asked to write a cold email, a sales outreach email, a prospecting email, or a cold email sequence to a business prospect. Produces a short, personalised email — subject, a relevant opener, one clear value-led ask, and a low-friction CTA — plus 2 follow-ups, written to be replied to, not deleted.
plugins/pm-copy/skills/cold-email/SKILL.md
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- Last checked
- Nov 9, 2026
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SKILL.mdcore · 3,868 bytes
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# Cold Email Skill
Cold email works when it's short, clearly about *them*, and asks for one small thing. Most cold email
fails because it's a feature dump that's all about the sender. This skill writes a tight, personalised
email built on a real trigger or relevance hook, with a single low-friction ask — plus the follow-ups
that actually drive most replies. (For job-search / networking outreach, use [`outreach-message`](../outreach-message/SKILL.md); this is B2B sales prospecting.)
> **Not quite this?** Use `investor-cold-email` when you are writing to investors rather than to prospective customers.
## Required Inputs
Ask for these only if they aren't already provided:
- **Who you're emailing** — role, company, and the segment/ICP.