Individual skill
value-proposition
Craft a sharp value proposition that says who it's for, the outcome, and why you over the alternative. Use when asked to write a value prop, a value proposition, a one-liner, or to clarify 'what do we even say we do?'. Produces a primary value-prop statement, a plain-language one-liner, 3 benefit-led variations, and the before→after transformation it promises — ready to headline a landing page.
skills/value-proposition/SKILL.md
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SKILL.mdcore · 3,389 bytes
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# Value Proposition Skill
A value proposition is the single sentence that makes someone think "that's for me." Most are vague
feature-soup ("the all-in-one platform for modern teams"). This skill writes one that names the
audience, the outcome they actually want, and why you beat the alternative — the foundation every
landing page, ad, and pitch is built on. (For the *category/competitive frame*, pair with
[`product-positioning-doc`](../product-positioning-doc/SKILL.md); this writes the words.)
## Required Inputs
Ask for these only if they aren't already provided:
- **What it is** — the product/service in one plain line.
- **Who it's for** — the specific audience (sharper segment = sharper value prop).