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survey-design-basics

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Design a survey that measures instead of leads — neutral question wording, answer scales that don't smuggle conclusions, the length that respects completion rates, and the analysis plan written before launch. Use when asked write our customer/employee survey, check these questions for bias, why are our survey results useless, or design the questionnaire for this decision. Produces the question set with bias fixes, the scale choices, the pilot step, and the pre-launch analysis plan.

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# Survey Design Basics Skill

Surveys fail at design time, invisibly: the leading question ("How much do you love our new feature?"), the double-barrel ("Is the product fast and reliable?" — which one?), the scale with no honest exit (forced positivity), and the twenty-minute questionnaire that only the delighted and the furious complete. By the time results arrive, the damage is unfixable — the data measures the questionnaire, not the population. Design discipline is cheap and front-loaded: neutral wording, one question per question, scales with real options, brutal length editing, a pilot, and the analysis plan written *before* launch — because a question you don't know how you'll analyze is a question you shouldn't ask.

## What This Skill Produces

- **The question set** — each question bias-checked and single-barreled, mapped to the decision it informs
- **The scale choices** — response options with the reasoning (and the don't-know/NA exits that keep answers honest)
- **The length edit** — the cut list, with the completion-rate logic
- **The pilot + analysis plan** — five test-takers before launch, and the how-each-question-gets-analyzed table written first

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