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email-sequence

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Write a multi-email nurture/onboarding/launch sequence with a goal per email. Use when asked to write an email sequence, a welcome/onboarding series, a nurture drip, a launch sequence, or a re-engagement series. Produces the sequence map (trigger, timing, goal per email) plus the full copy for each email — subject, body, and one CTA — designed to move the reader one step at a time.

plugins/pm-copy/skills/email-sequence/SKILL.md

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Nov 11, 2026
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# Email Sequence Skill

A good sequence isn't a newsletter on a timer — each email has one job and earns the next open. This
skill maps the sequence (what triggers it, the cadence, the single goal of each email) and writes the
copy, so a welcome series activates, a nurture drip builds trust toward a sale, and a launch sequence
converts — without burning the list. (For the lifecycle *strategy/segmentation*, pair with
[`lifecycle-crm-plan`](../lifecycle-crm-plan/SKILL.md); this writes the emails.)

## Required Inputs

Ask for these only if they aren't already provided:

- **Sequence type & goal** — welcome/onboarding (→ activation), nurture (→ a sale), launch (→ buy by date), re-engagement (→ return). What's the end action?
- **Audience & where they entered** — what they just did (signed up, downloaded, went cold) sets the opening.
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