Individual skill

competitor-teardown

Produce a structured competitive analysis for any product or market. Use when asked for a competitor analysis, competitive teardown, market comparison, SWOT, or positioning map. Generates a structured teardown with positioning map, feature comparison, messaging gaps, and strategic recommendations. For a full landscape doc with feature matrix and win/loss analysis use competitive-analysis instead.

plugins/pm-gtm/skills/competitor-teardown/SKILL.md

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# Competitor Teardown Skill

This skill produces a complete competitive analysis document — structured for use in strategy decks, investor materials, sales enablement, or product planning sessions.

## Required Inputs

Work from what is given. If any of these is missing, still produce the complete output: fill each gap with a reasonable assumption marked *(assumed, confirm)* and list those assumptions at the end. Ask a question first only when the core subject itself is missing (there is nothing to write about).
- **Your product** (name + one-line description)
- **Competitors to analyse** (list 2–5 names; if not provided, ask)
- **Analysis depth** (quick overview / detailed teardown)
- **Primary use case for this analysis** (e.g. sales enablement, investor deck, internal strategy, product planning)

## Deeper Materials
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