Individual skill
messaging-framework
Build a messaging framework (message house) that the whole company can use consistently. Use when asked to create messaging, a value proposition, a message house, key messages, or to make marketing/sales/product say the same thing. Produces a messaging framework — audience & value proposition, the one-line positioning, 3 message pillars with proof points, objection handling, and a words-we-use/avoid list.
plugins/pm-growth/skills/messaging-framework/SKILL.md
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- Last checked
- Nov 9, 2026
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- Nov 10, 2026
- License
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# Messaging Framework Skill
If marketing, sales, and the website all describe the product differently, customers can't form a clear
picture — and confused buyers don't buy. This skill builds the "message house": one value proposition,
a few proof-backed pillars, and the exact language everyone uses, so the story is consistent everywhere.
(Positioning decides the *category and frame*; this decides the *words*.)
## Required Inputs
Ask for these only if they aren't already provided:
- **Target audience** — who specifically, and the problem they feel (the sharper the segment, the sharper the message).
- **The product & its differentiated value** — what it does and why it's better/different, with evidence.
- **Proof** — data, customers, results, or mechanisms that back the claims.