Individual skill

cross-border-listing

为海外电商平台或独立站撰写商品 listing,为当地买家本地化撰写而不是从中文翻译:标题、要点、描述、搜索词,以及必须出现或不能出现的合规声明。当被要求帮我写亚马逊 listing、跨境电商标题、为 Amazon、TikTok Shop、Shopee、Lazada、Etsy 或 Shopify 写商品页,或把 listing 本地化到美国、英国、德国、日本时使用。产出符合平台字段限制的目标语言 listing、关键词分布表、逐条声明合规检查,以及所需图片清单。

skills-i18n/zh/cross-border-listing/SKILL.md

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> [cross-border-listing](../../../skills/cross-border-listing/SKILL.md) 的简体中文翻译,英文版本为规范版本。

# 跨境电商 Listing

逐字从中文翻译过来的 listing 读起来很生硬,排名也差。一个没有依据的声明("FDA 认证"、"100% 安全"、"最好")可能导致 listing 被下架,甚至更糟。这个技能为目标市场的买家撰写 listing,控制在平台限制内,并逐条检查声明。

属于 pm-chuhai 技能包。请写明具体平台;字段限制因平台而异,也会随时间变化。

## 这个技能产出什么

- **目标语言的 listing**:标题、要点或主要卖点、描述、搜索词
- **关键词分布表**:买家的搜索词,以及每个词用在哪里
- **声明检查**:每条声明标注为有依据、需要证据或删除
- **图片清单**:listing 需要的照片和图片,按顺序
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