Individual skill
sales-page
Write a long-form sales page that takes a cold reader to a purchase. Use when asked to write a sales page, a long-form sales letter, a course/offer page, or direct-response copy that has to close on the page. Produces a full long-form structure — hook, problem agitation, the offer & mechanism, proof, offer stack & price framing, risk reversal, urgency, and a repeated CTA — written to sell, ethically.
plugins/pm-copy/skills/sales-page/SKILL.md
Source commit f7c90bc09ee05dc25cf257bdb1826f2c2552c2cb
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- Last checked
- Nov 9, 2026
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- Repository last updated
- Nov 10, 2026
- License
- MIT
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SKILL.mdcore · 3,665 bytes
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# Sales Page Skill
A sales page does the whole sell in one scroll — for offers a short landing page can't close (courses,
high-ticket, info products, services). It follows a proven persuasion arc: hook → agitate the problem →
present the offer and *why it works* → prove it → frame the price against the value → reverse the risk →
give a real reason to act now → ask. This skill writes that arc — persuasive, never manipulative.
## Required Inputs
Ask for these only if they aren't already provided:
- **The offer** — what's sold, the transformation it delivers, and the price.
- **The audience** — who it's for, their pain, and what they've already tried.
- **The mechanism** — *why* your approach works (the "unique mechanism" is what makes claims believable).