Individual skill

schema-markup

Generate structured-data (Schema.org / JSON-LD) markup to win rich results in search. Use when asked about schema markup, structured data, rich snippets, JSON-LD, or making a page eligible for stars/FAQ/breadcrumb results. Produces valid JSON-LD for the right schema type, the rich-result it targets, required vs. recommended fields, and validation/guideline notes.

plugins/pm-growth/skills/schema-markup/SKILL.md

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Last checked: Nov 9, 2026

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Repository stars (not skill ratings): 1,540
Repository last updated: Nov 10, 2026
License: MIT

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# Schema Markup Skill

Structured data tells search engines exactly what a page is — a product, a recipe, an FAQ, an event — making
it eligible for rich results (star ratings, FAQ drop-downs, breadcrumbs) that win clicks. This skill produces
valid **JSON-LD** for the right Schema.org type, with the fields Google actually requires, and flags the
guideline traps that get markup ignored or penalised.

## Required Inputs

Ask for these only if they aren't already provided:

- **The page & its content** — what the page is (product, article, FAQ, local business, event, recipe, how-to…).
- **The rich result you want** — e.g. review stars, FAQ accordion, breadcrumbs, sitelinks, event listing.
- **The data** — the actual values (name, price, rating, dates, Q&As) — markup must match visible content.